Geo A.
Rare Beauty Launches Rare Eau de Parfum: A Customizable Fragrance Debut
Selena Gomez introduces Rare Eau de Parfum—warm, spicy, accessible, and made to layer.
•August 5, 2025
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August 4-10, 2025
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Geo A.
Youthforia Shuts Down One Year After Foundation Backlash
Once a viral success on Shark Tank, Youthforia closes its doors after public outcry over shade inclusivity missteps.
•August 5, 2025Aug 5
Geo A.
Rhode Is Coming to Sephora: Official Launch This Fall
Hailey Bieber's skincare brand Rhode will debut in Sephora stores across the US and Canada this fall, with a UK expansion expected later in 2025.
•August 5, 2025Aug 5
Geo A.
Beauty for All Budgets: Gen Z Redefines Value in 2025
As prices rise and preferences shift, Gen Z turns to ingredient-first, emotionally resonant brands over hype.
•August 5, 2025Aug 5
Geo A.
Martha Stewart Launches Elm Biosciences at Age 84
Skincare meets science as Martha Stewart teams up with dermatologist Dr. Dhaval Bhanusali to launch Elm Biosciences—built on 5 years of R&D.
•August 5, 2025Aug 5
Geo A.
Urban Decay Reformulates All Nighter—Here’s What Changed
Urban Decay’s cult-favorite setting spray just got a 2025 update. Is it better, worse… or just different?
•August 1, 2025Aug 1
Geo A.
Shakira Enters Beauty with Isima — Her Haircare Brand Is Here
Isima, Shakira’s new haircare line, is all about embracing real hair—frizz, waves, curls and all—with science-backed formulas now at Ulta.
•July 6, 2025Jul 6
Geo A.
Island Girl Beauty Is TikTok’s Summer Vibrant Look for 2025
Sun-kissed, dewy skin, tropical tones, and effortless glow: how ‘Island Girl Beauty’ became Gen Z’s go-to summer aesthetic.
•August 4, 2025Aug 4
Geo A.
e.l.f. Brings Back Jelly Pop – Dewy Watermelon Nostalgia for Summer 2025
The juiciest line from e.l.f. is back—Jelly Pop returns with new glow-packed formulas and 90s vibes. TikTok is (again) obsessed.
•July 17, 2025Jul 17
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