# Blushie

> Find out what AI assistants read when they crawl your storefront, why they cite a competitor instead, and what to change. Fixed-price audits for beauty and DTC brands.

## Services

- [The AI visibility audit](https://blushie.io/audit): what the audit checks, the two-week timeline, and what it excludes. Quoted per domain; no public price.
- [About](https://blushie.io/about): who runs this and why the method exists.
- [Request an audit](https://blushie.io/contact): how to start.

## Contact

- New audits: hello@blushie.io
- Existing clients: support@blushie.io
- Personal data requests: privacy@blushie.io

## Blog

[All posts](https://blushie.io/blog). Beauty publishing archive covering launches, reformulations, and trends. Public audit examples are illustrative, not measured outcomes or client results.

- [Jones Road Drops ‘Wide Awake’, but the Beauty Branding Dispute Goes Beyond a Name](https://blushie.io/blog/jones-road-wide-awake-name-change-yise-dispute): Bobbi Brown promises to rename Jones Road’s concealer after Molly Sims raises concerns about similarities to YISE Beauty. Here’s what is confirmed.
- [Laneige's New Eye Patches With BTS' Jin: Price, Launch Date, and Where to Buy](https://blushie.io/blog/laneige-jin-eye-patches-launch-2026): Laneige launched its Jin-fronted Bouncy & Firm Hydrogel Eye Patches on September 17, 2026. Here is the price, ingredients, and where the rollout expands next.
- [Henkel Recalls Schwarzkopf Professional Osis Grip Mousse Over Explosion Risk](https://blushie.io/blog/henkel-schwarzkopf-osis-grip-mousse-recall): Henkel recalled 25 lots of Schwarzkopf Professional Osis Grip hair mousse on August 11, 2026, after a packaging defect created a risk of explosion. Here's what's affected and what to do.
- [Is Fenty Beauty's Pro Filt'r Foundation Discontinued? What Happened and What's Next](https://blushie.io/blog/fenty-beauty-pro-filtr-discontinued-2026): Fenty Beauty is retiring Pro Filt'r Soft Matte Foundation. Here is what the brand confirmed on July 17, 2026, where to find discounted stock, and what a successor might include.
- [Oribe Recalls Serene Scalp Densifying Shampoo Over Bacteria Contamination](https://blushie.io/blog/oribe-shampoo-recall-june-2026): Kao USA pulled select Oribe Serene Scalp Densifying Shampoo bottles after FDA testing found Pluralibacter gergoviae bacteria. Here is which lot codes are affected and what shoppers should do.
- [Is Marc Jacobs Beauty Back? Prices, Launch Dates, and Where to Buy in 2026](https://blushie.io/blog/marc-jacobs-beauty-relaunch-2026): Coty relaunched Marc Jacobs Beauty on May 20, 2026, with a seven-product Sephora collection. Here's the price, the staged launch dates, and what Coty hasn't confirmed yet.
- [Rhode Heads to Sephora Europe: Launch Countries, Timing, and What's Confirmed](https://blushie.io/blog/rhode-sephora-europe-expansion-2026): Rhode is expanding into Sephora stores across 19 European countries starting fall 2026, following record-setting debuts in the U.S., Canada, and the U.K.
- [Cloré Beauty Supply Recalls Ampro and Ebin New York Products in Canada](https://blushie.io/blog/clore-beauty-supply-hair-product-recall-canada): Health Canada recalled 62 Cloré Beauty Supply hair and grooming products, including Ampro Shine N Jam mousse and Ebin New York edge control spray, for missing hazard labels.
- [Is MAC Cosmetics Coming to Sephora? What the March 2 U.S. Launch Includes](https://blushie.io/blog/mac-cosmetics-sephora-us-launch-date): MAC Cosmetics confirmed on February 23, 2026, that it launches at Sephora U.S. and Sephora at Kohl's on March 2. Here's where to find it, what's exclusive, and what isn't confirmed.
- [ILIA Launches Overglaze Lip Gloss in 12 Ceramic-Inspired Shades](https://blushie.io/blog/ilia-overglaze-hydrating-lip-gloss-launch): ILIA’s January 6 launch adds sheer, buildable lip colour, with a staggered retail rollout and a matching tile collaboration.
- [Beauty for All Budgets: Gen Z Redefines Value in 2025](https://blushie.io/blog/gen-z-beauty-value-trends-2025): As prices rise and preferences shift, Gen Z turns to ingredient-first, emotionally resonant brands over hype.
- [Cloud Curls: The Airy, Frizz-Friendly Hair Trend Dominating 2025](https://blushie.io/blog/cloud-curls-hair-trend-2025): Say hello to 'Cloud Curls': a weightless, volume-rich curl movement that celebrates frizz, freedom, and natural shape.
- [Martha Stewart Launches Elm Biosciences at Age 84](https://blushie.io/blog/martha-stewart-elm-biosciences-launch): Skincare meets science as Martha Stewart teams up with dermatologist Dr. Dhaval Bhanusali to launch Elm Biosciences: built on 5 years of R&D.
- [Rare Beauty Launches Rare Eau de Parfum: A Customizable Fragrance Debut](https://blushie.io/blog/rare-eau-de-parfum-selena-gomez-launch): Selena Gomez introduces Rare Eau de Parfum: warm, spicy, accessible, and made to layer.
- [Rhode Is Coming to Sephora: Official Launch This Fall](https://blushie.io/blog/rhode-comes-to-sephora-official-launch-2025): Hailey Bieber's skincare brand Rhode will debut in Sephora stores across the US and Canada this fall, with a UK expansion expected later in 2025.
- [Youthforia Shuts Down One Year After Foundation Backlash](https://blushie.io/blog/youthforia-closes-after-foundation-controversy): Once a viral success on Shark Tank, Youthforia closes its doors after public outcry over shade inclusivity missteps.
- [Island Girl Beauty Is TikTok’s Summer Vibrant Look for 2025](https://blushie.io/blog/island-girl-beauty-vibe-emerging-on-tiktok): Sun-kissed, dewy skin, tropical tones, and effortless glow: how ‘Island Girl Beauty’ became Gen Z’s go-to summer aesthetic.
- [Urban Decay Reformulates All Nighter: Here’s What Changed](https://blushie.io/blog/urban-decay-all-nighter-reformulated-2025): Urban Decay’s cult-favorite setting spray just got a 2025 update. Is it better, worse… or just different?
- [e.l.f. Brings Back Jelly Pop – Dewy Watermelon Nostalgia for Summer 2025](https://blushie.io/blog/elf-jelly-pop-collection-back-summer-2025): The juiciest line from e.l.f. is back: Jelly Pop returns with new glow-packed formulas and 90s vibes. TikTok is (again) obsessed.
- [Shakira Enters Beauty with Isima: Her Haircare Brand Is Here](https://blushie.io/blog/shakira-launches-isima-haircare-line): Isima, Shakira’s new haircare line, is all about embracing real hair: frizz, waves, curls and all: with science-backed formulas now at Ulta.