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AI visibility for beauty brands

When a shopper asks AI for a serum, does it name yours?

Shoppers ask ChatGPT, Claude, Perplexity, and Gemini which retinol is gentle or which foundation suits their skin. We check whether those assistants can read your product pages, shades, and ingredients, and whether they recommend you. A fixed-price audit for beauty brands.

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A shopper’s searchIllustrative simulation
You ask

Which vitamin C serum is fragrance-free?

Example assistant response

Here’s one option with a readable ingredient list:

Recommended

Competitor A

Vitamin C serum · fragrance-free

Source: product ingredients

I can’t verify whether your brand’s serum is fragrance-free from its product page.

Scripted example with fictional brands, not a live assistant response.

See an example finding ↗
Clarity starts here.

We examine how AI reads, understands, and recommends beauty brands. Then turn the findings into a precise plan for your team.

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The audit

Who AI recommends.
And what your team can change.

We check what ChatGPT, Claude, Perplexity, and Gemini can read about your products — and whether they recommend them. Ingredients, shades, structure. Every detail matters.

01 / Inspect

Readability gaps

What a shopper sees compared with what AI can read.

Illustrative · 80 answers
Competitor A58%
Your brand8%
02 / Compare

Brand recommendations

Which brands the assistants name, with the number of questions asked alongside every figure.

03 / Prioritize

Fixes with proof

A ranked list of changes for your web team or agency, with evidence they can check.

Illustrative product and sample data. No measured client results.

Explore the full scope ↗

Shopper question“best vitamin C serum for sensitive skin”

Brand visibility in AI answers — illustrative exampleCompetitor A: 58%, 46 of 80 answers. Competitor B: 41%, 33 of 80 answers. Competitor C: 26%, 21 of 80 answers. Your brand: 8%, 6 of 80 answers.Your brand8%of 80 AI answers

Your brand, by assistant

ChatGPT
2 / 20
Claude
0 / 20
Perplexity
3 / 20
Gemini
1 / 20

Why they winCompetitor A lists its ingredients as page text. Your serum page loads them with a script, so assistants can’t confirm it’s fragrance-free.

Made for your team

What a finding looks like.

Each finding says what is wrong, why it matters to your sales, and what your team or agency changes to fix it. Your leadership team can read it without a developer in the room.

We need no access to your systems. We review your site from the outside, the way an AI assistant reaches it. The example is illustrative, not a client result.

Product page · illustrative

Vitamin C serum

Ingredients

Vitamin CGlycerinFragrance-free?
Shopper view VisibleAI-readable page Missing
01 / The problem

Visible to shoppers.
Missing for AI.

AI assistants can’t read the ingredient lists on your product pages. The lists load only after a script runs, and most AI crawlers don’t run scripts.

Which vitamin C serum is fragrance-free?
What the audit checks

Can the claim be verified?

Competitor A Ingredients in pageYour brand Requires a script

The assistant cannot confirm that your product qualifies.

02 / Why it matters

A product fit.
A missed recommendation.

A shopper asks for a fragrance-free vitamin C serum. The assistant can’t confirm that yours qualifies, so it’s less likely to recommend it.

Recommended change · illustrative

Put ingredients in the page

BeforeIngredients load via script
AfterIngredients in page HTML

One template → every product page

03 / The fix

One clear change.
Across your catalogue.

Your developers put the ingredient list in the page itself. One template change covers every product page.

Inside the audit ↗

Beauty, in focus

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Let’s take a closer look

A clear report.
A place to start.

Two weeks from kickoff. Quoted before we start, never hourly. No retainer attached and no guarantee of citations, because nobody can honestly promise that.

Request an auditRead the full scope
How it is pricedfixed

Quoted per domain

Set by catalogue size and how many templates need checking, agreed in writing before anything starts. Never hourly, and never revised once the work is under way.