Beauty publishing, with a closer look at how the web gets read.
Blushie began with beauty coverage: product launches, reformulations, and the questions shoppers ask before buying.
That work led us to look more closely at how a storefront reads to a crawler. Product information can be clear in a browser yet missing from the initial page response. Sitemaps, page titles, and structured data each deserve a check.
Our audit brings those checks together in a practical report for your team. The blog remains a place for beauty coverage and for exploring how to publish clear, accessible pages.
The examples on this site show how we present a finding. They do not publish our traffic figures or stand in for client outcomes.
Beauty and DTC brands with a real catalogue, a content budget already being spent, and a suspicion that it is not reaching the place buyers now ask. If you have no content and no catalogue, an audit will tell you things you cannot act on, and we will say so before invoicing.
Three things we will not bend on
- Findings your team can check
- A report should include the response, page, or diff behind a finding, along with a suggested fix. Your team should be able to reproduce the issue.
- Examples explain the work
- Public audit examples illustrate the format and kinds of issues we check. They are not client results, performance benchmarks, or promises of future citations.
- A clear scope
- An outside-in audit checks what a crawler can access. Counting visits requires server logs. We agree on those boundaries before the work starts.