Shakira Enters Beauty with Isima — Her Haircare Brand Is Here

A Beauty Move That Feels Personal

After years of being known for her music—and of course, her signature waves—Shakira is officially stepping into the beauty world. But this isn’t a typical celebrity launch. With Isima, her brand-new haircare line, the focus is on real hair care, for real, imperfect, hard-to-tame hair. The kind of hair many of us know well.

Why She Created It

Shakira has spent the last four years developing Isima with a team of scientists. The result is a range of products that go beyond surface shine—they’re made to work deep into the hair structure, from scalp to cuticle. The line was born from her own struggles with dry, frizzy, unpredictable hair, and she wanted something that actually worked without needing 10 extra steps.

What’s in the Line?

Isima debuts with eight products designed to hydrate, repair, and strengthen. You’ll find everyday must-haves like:

• Nourishing shampoo and conditioner
• Deep repair mask for damage control
• A curl cream that brings bounce without crunch
• Scalp treatments and leave-in sprays

Where You Can Get It

The line is available now exclusively at Ulta Beauty in the U.S., with prices ranging from around $12 to $38. The packaging is playful and modern, just like the brand itself—think sun-washed tones and curved shapes that feel joyful and fresh.

Beauty With a Message

More than just pretty bottles, Isima is about celebrating hair in all its forms—curly, straight, frizzy, or somewhere in between. It’s a reminder that you don’t need to "fix" your hair to feel beautiful—you just need the right care, made with purpose.