Rhode Is Coming to Sephora: Official Launch This Fall

Official Announcement

Hailey Bieber’s skincare brand Rhode has officially confirmed its upcoming launch at Sephora this fall. The brand will debut in physical stores and online in both the United States and Canada, with United Kingdom availability expected later in 2025.

Strategic Retail Expansion

Since its DTC launch in 2022, Rhode has gained cult status with products like the Peptide Lip Treatment and Glazing Milk. Moving into Sephora is seen as a major milestone for brand visibility, retail scale, and global access.

Statements from the Brand

According to official communication on Sephora’s site and interviews with Vogue Business, the retail expansion aligns with Hailey Bieber’s long-term vision of making Rhode “a globally accessible, clean, affordable brand.”

What's Coming to Sephora?

The initial retail rollout is expected to feature Rhode’s core skincare lineup including the Peptide Glazing Fluid, Barrier Restore Cream, and Lip Treatments. Seasonal exclusives and in-store activations may follow depending on demand.

What It Means

With this move, Rhode joins a small list of celebrity-founded skincare brands to secure premium retail partnerships within 3 years of launch. The transition from DTC to major beauty retail highlights Rhode’s rapid rise and strong brand equity.