Is Marc Jacobs Beauty Back? Prices, Launch Dates, and Where to Buy in 2026
Coty relaunched Marc Jacobs Beauty on May 20, 2026, with a seven-product Sephora collection. Here's the price, the staged launch dates, and what Coty hasn't confirmed yet.
Illustrative stock photo, not the featured product. Photo by Marek Studzinski / Unsplash · License
Yes, Marc Jacobs Beauty is back. Coty Inc. announced the relaunch on May 20, 2026, reviving the color cosmetics line that Coty called “one of the most-requested luxury comebacks” in its official announcement. The seven-product collection reaches shoppers in stages, starting online in late May and ending with Sephora stores in September.
What’s in the collection
The launch lineup covers eyes, complexion, and lips with seven products: Drawn This Way Longwear Eyeliner, Born Star Eyeshadow, Heart On Lipstick, Joystick Blush Stick, Flashes Mascara, Legally Bronze Bronzer, and Money Shot Highlighter Gel. Coty built the relaunch around a concept it calls “Joyride Sensoriality,” aimed at tactile textures and finishes rather than a single fixed look. Marc Jacobs designed the packaging himself, using the brand’s signature charm shapes, a daisy on complexion products, a star on eye products, and a heart on lip products, rendered as oversized matte and metallic compacts and tubes.
Sephora’s global chief merchandising officer, Priya Venkatesh, called the return “one of the most anticipated relaunches in prestige beauty” in the same Coty release, and said Sephora plans to support the brand’s global rollout.
Price and where to buy
Coty priced the collection from $26 to $42 in the US and £22 to £35 in the UK. Global Cosmetics News independently reported the same range after reviewing the launch, and described it as part of a wider push across Sephora, Selfridges, and travel retail rather than a single-retailer exclusive.
When each retailer goes live
The rollout happens over roughly four months, not all at once. MarcJacobs.com carries the collection first, from May 28, 2026. A Sephora app exclusive follows on May 31, then Sephora.com in the US and Canada and Selfridges.com go live on June 1. Travel retail locations at JFK International Airport and Palma de Mallorca Airport add the collection in June. Sephora’s physical stores in the US, Canada, the UK, and Australia start carrying Marc Jacobs Beauty on September 1, 2026, the last stage of the rollout.
What isn’t confirmed yet
Coty hasn’t published pricing for markets outside the US and UK, an exact date for the travel-retail stores beyond “June,” or whether the lineup grows past the initial seven products once physical Sephora stores pick it up in September. Shoppers outside the US, UK, Canada, and Australia should check Sephora’s local site for a launch date rather than assume the May and June dates apply everywhere.