Laneige's New Eye Patches With BTS' Jin: Price, Launch Date, and Where to Buy
Laneige launched its Jin-fronted Bouncy & Firm Hydrogel Eye Patches on September 17, 2026. Here is the price, ingredients, and where the rollout expands next.
Illustrative stock photo, not the featured product. Photo by Eduardo Barrios / Unsplash · License
What happened
Laneige launched its first under-eye product, the Bouncy & Firm Hydrogel Eye Patches, on September 17, 2026. The K-beauty brand built the launch campaign around BTS member Jin, who has been Laneige’s global ambassador since 2024 Laneige. USA TODAY Shopping confirmed the September 17 release date and described the patches as the brand’s move beyond its cult lip treatments into eye care USA TODAY Shopping.
Price and what’s in the box
Each box costs $27 and contains 30 pairs, or 60 individual patches, according to the product listing on Laneige’s own site Laneige. The hydrogel patches work for both morning and night use, and the brand says they can also be applied along smile lines, not only under the eyes.
Ingredients shoppers are asking about
The formula combines microneedling-inspired “melting spicules” with PDRN sourced from green tea and banana probiotics, plus caffeine and niacinamide Laneige. Laneige says the combination targets puffiness, fine lines, and dullness around the eyes. The brand states the patches show visible results, though it has not published the underlying study on the product page.
Where to buy and when
The patches are available now on Laneige’s own site and through TikTok Shop. Cosmetics Business, an industry trade publication, reported that the eye patches will reach Amazon and Sephora.com on October 6, 2026, followed by physical Sephora stores on October 9, 2026 Cosmetics Business. Until then, TikTok Shop is the only channel that carried a limited-edition Jin sticker pack gift with purchase. Fan posts on TikTok show the sticker pack sold out within days of the launch.
Why Jin is central to the campaign
Jin first became Laneige’s brand ambassador in 2024 to promote the Cream Skin collection Cosmetics Business. The eye patch campaign marks his return to the role after the North America leg of BTS’ 2026 Arirang world tour. Laneige’s own teaser video on TikTok, posted ahead of the launch, previewed the September 17 date directly Laneige.
What isn’t confirmed yet
Laneige hasn’t said whether the eye patches will launch outside the US, and the brand hasn’t disclosed sales figures or restock plans for the sold-out sticker pack promotion. Shoppers who want the patches before the October Sephora rollout can currently buy them only through Laneige’s own site or TikTok Shop.