e.l.f. Brings Back Jelly Pop – Dewy Watermelon Nostalgia for Summer 2025

🍉 The Juiciest Comeback of the Year

It’s official: after endless fan requests and viral TikToks begging for its return, **e.l.f. Cosmetics** has relaunched its iconic **Jelly Pop Collection** for Summer 2025. Known for its watermelon-infused formulas and bouncy, dew-enhancing textures, Jelly Pop is back and better than ever.

This year’s comeback isn’t just a nostalgic trip—it’s a full-on upgrade. Think: improved hydration, more grip, and new multitasking heroes all wrapped in that glossy watermelon aesthetic Gen Z and millennials love. Oh, and yes, it still smells like summer in a bottle.

💦 What’s New in the 2025 Edition?

• Jelly Pop Dew Primer: The cult-favorite sticky primer is back with a lighter texture and even more hydration boost thanks to niacinamide and hyaluronic acid.
• Jelly Pop Glow Stick: A new multi-use highlighter balm for cheeks, lids, and lips that gives a dewy, glass-skin finish without shimmer.
• Watermelon Lip Oil 2.0: Reformulated for long-lasting shine and infused with squalane for added nourishment.
• Jelly Blush Drops: New liquid blushes with buildable pigment in juicy shades like “Slice” and “Melon Pop”.

🌟 Social Media Already Can’t Get Enough

Within 24 hours of its announcement, the hashtag #JellyPop spiked on TikTok and Instagram. Influencers are praising its fun textures, budget-friendly prices, and how the line makes minimal makeup look glowy and intentional.

Early reviews highlight the collection's blendability and how it works perfectly with fingers—no tools needed. It's clearly built for Gen Z's love of low-effort, high-reward beauty.

🛍️ Available Now

The collection is available now on the official e.l.f. website and select retailers like Target and Ulta. As expected, some items are already out of stock—but e.l.f. confirmed restocks are on the way.

🧠 Final Thoughts

This relaunch is more than a product drop—it’s a strategic love letter to e.l.f.’s community. In a market flooded with complex routines, **Jelly Pop is fun, fresh, and refreshingly simple**. Whether you’re new to the line or a returning fan, this summer is the perfect excuse to get sticky (in the best way).